Month: July 2016

Men vs Women Buyers: How Gender Marketing Analytics Can Enhance Your Advertising and Increase Sales

Every marketer dreams of developing a strategy that suits both their male and female customers. However, in order to appease your audience, you first have to learn everything you can about them. All types of data is being collected about consumers, allowing brands and marketing experts to properly target their prospects at the best times, on the right channels and using the right language.   But what’s more telling about consumers is their gender. The psyche of the male and female sho

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