Month: February 2017

Secret Weapon Of Email Marketing Segmentation: “Gender Checker”

A successful email marketing campaign can help increase both your incoming site traffic and revenue. According to stats, B2C businesses are increasing their conversion rates by 50 percent and B2B companies are seeing a 60 percent increase in revenue. When you throw personalization into the mix, we find a 26 percent increase in email opens.   Anyone who says email marketing is dead is obviously not paying attention to the data. And the data shows that email marketing, when done right,

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