Month: March 2017

The Untold Story of Gender Marketing Segmentation in the Age of SaaS (Software-as-a-Service)

The Great Divide: How SaaS Has Fallen Behind the Rat Race   The SaaS (Software-as-a-Service) industry emerged from the cable television subscription model very quickly, becoming synonymous to innovations, cutting edge technologies, and groundbreaking marketing acquisition techniques. SaaS start-ups were founded by a new generation of data-driven leaders that spoke a new language of ROI, Lifetime value, and churn rates. This new generation of leaders preferred Growth Rates, Bookings, a

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