Month: April 2017

Gender-Based Marketing Segmentation That Works for Every Business

Businesses (especially SaaS products) built upon creating consumer-focused services and products are oftentimes lacking in personalized experiences and content. Prospects and customers are treated the same, regardless of the acquisition channel they come from, their buying intent, geo segmentation, gender or anything else that would require a personalized approach. In recent years, advertising has taken a shift towards personalization, yet, many businesses have yet to catch on. Companies, big an

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