Month: March 2018

How To Benefit Your Business And Consumers From The Hidden Power Of Gender Marketing

The theme of gender is one of the most controversial. Whether you adhere to the traditionalist view of gender roles, advocate gender neutrality or promote the ideas of radical feminism, there will always be those who disagree with you and are ready to argue about this until hoarse. From the point of view of sociology, politics or religion, this is perhaps the problem. But in terms of marketing, this is just one of many factors that shape consumer behavior. And this factor, as if the marketer did

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