Month: April 2018

The Art and Science Of Gender Based Marketing Segmentation

The term gender marketing emerged years ago as result of fundamental consideration of markets from the point of view of women and male consumers. The fact that this approach requires more and more attention is confirmed by studies. In 2009, the Boston Consulting Group showed that 64 per cent of all private consumption and investment decisions were made by women worldwide.   Market Segmentation   Everything is divided: from sports equipment to soap, shampoos, shower gels and sha

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