Month: May 2018

Gender Based Marketing 101 – How To Effectively Use Gender Marketing Without Stereotyping

Write down a list of ways you can improve your marketing campaign. Does gender marketing make it to the list? If not, you are like many companies that under-estimating the power of gender based marketing segmentation.   Appearances Can Be Deceiving   Before considering behavioral features in the process of buying of each gender, it is worth keeping in mind the known external features of the product. There are many products belonging to the category of "unisex", but gradually t

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