Month: July 2018

Gender Based Marketing and the Science of Influencing Consumer Behavior

There’s an old stat going around that 80% of purchases are women and 3% of creative directors are men. But even if this is an outdated statistic, it shows an accurate picture of brands not adequately connecting with their target audience.   If your company isn’t already segmenting campaigns to make them personalized, then you’re leaving money on the table. Your competitors are likely already using various pieces of data to improve their marketing. This includes targeting prospects

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