Month: October 2018

How to Adapt Marketing Strategies to Millennial Consumers

A great example of an advertising campaign that had an opportunity to change the way the millennial audience was targeted is Old Spice’s “The man your man could smell like”. Old Spice, the company that started in 1937, was the biggest name in male grooming products for over 70 years with the famous tagline: “Men wear Old Spice because women like it.” Why having a strategy to target millennial consumer is crucial for your business Old Spice's marketing was simple yet effective until the

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