Month: March 2019

Why Marketing to Millenials and Gen Zs is Different

Consumers today are becoming increasingly discerning and demanding, with a growing expectation that each consumer segment should be marketed differently. Businesses today grapple with the challenge of how to market to generations that work and live differently than any other generation prior to it. Ignoring any subtle difference between the Millenials and Gen Z and adopting the same marketing strategies across both segments can be catastrophic to business, resulting in wasted marketing expendit

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