Month: August 2019

Gender-Based Consumer Segmentation and Gender Stereotypes

To launch a successful marketing campaign, it is imperative to know your customers and to identify a “killer” marketing hook to entice consumers to “bite the bait”. The “perfect bait” could be one of the many marketing tricks that would appeal to your customers: exclusivity, a limited-time offer, an affordable price, engaging content and many more. Businesses spent millions of dollars and years of testing to perfect their marketing tactics and identify ‘just the right few’ t

Read More