There’s an old stat going around that 80% of purchases are women and 3% of creative directors are men. But even if this is an outdated statistic, it shows an accurate picture of brands not adequately connecting with their target audience.
If your company isn’t already segmenting campaigns to make them personalized, then you’re leaving money on the table. Your competitors are likely already using various pieces of data to improve their marketing. This includes targeting prospects based on their gender, age, profession, location, and parental status.
The more information you can collect about your target customer, the better you can target them. This means you need to use gender marketing to influence consumer behavior. It’s proven that men and women shop and make purchasing decisions differently. So the way you approach a woman prospect in an ad, email, or other content, should be much different than you would a man.
This is why you can’t continue dismissing the value of gender-based segmentation. One tool you can use to make your job as a marketer easier is a list of names by gender. NameGenderPro list collected names from all the major English-speaking countries, offering unmatched accuracy.