Name Gender List – Market Segmentation That Leads To Conversions

Wasting money on marketing and impressions that gives you so many leads but not enough conversions? The key is for you to determine how to segment your consumers in a way that will have the biggest impact on your business. Consumer segmentation enables marketing teams to make the most out of their valuable marketing dollars by tailoring their marketing efforts to each specific audience. Save money by reaching the right people with the right message.

 

What is consumer segmentation?

 

Consumer segmentation is the division of potential consumers in a given market into discrete groups that share the same characteristics. Consumer segmentation is an essential means to identify the consumer’s needs. Businesses that identify the “neglected” segments can then outperform the competition by developing uniquely appealing products and services catered to them. Consumer segmentation is most effective when a business tailors offerings to the audience that is the most profitable and serves them with distinct competitive advantages. This prioritization can help businesses develop marketing campaigns and pricing strategies to extract maximum value from both high-profit and low-profit consumers. A business can use consumer segmentation as the basis for allocating resources to product development, marketing, service and delivery programs.

 

How will you segment the market in order to reach your ideal audience?

 

There are several ways to segment the market but the most ideal are the following:

 

  • Geographic segmentation - This is the practice of segmenting a campaign’s target audience based on where they are located. It can be as broad as a country or a region, or as narrow as one street of homes in a town.
  • Demographic segmentation- This commonly includes segmentation based on: age, family size, income, education
  • Psychographic segmentation - This is segmentation by dividing the market based on principles such as lifestyle, values, social class, and personality.
  • Behavioral segmentation - This is the practice of dividing consumers into groups according to the following attributes: usage, loyalty, awareness, occasion, knowledge, purchase patterns and etc
  • Gender-based segmentation - This is segmentation by dividing the market based on their gender.

Each style of consumer segmentation has its own unique set of benefits, but combining several styles will create maximum impact and enable you to reach even more specific markets.

 

Now, the question is: “How will you determine the ideal consumer segmentation technique for your business?”

 

Consumer segmentation is a universal technique that can benefit both small business start-ups and global companies across all industries. With billions of people in the world, determining your ideal consumer segmentation technique and efficiently and effectively utilizing it will help you narrow the “pool” and reach the people that want to listen to you, ultimately driving conversions and revenue.

 

To establish the proper consumer segmentation of your business, you should follow the following steps:

 

  • Deciding what data will be collected and how it will be gathered
  • Collecting data and integrating data from various sources
  • Developing methods of data analysis for segmentation
  • Establishing effective communication among relevant business units (such as marketing and consumer service) about the segmentation
  • Implementing applications to effectively deal with the data and respond to the information it provides

Businesses using consumer segmentation techniques operate under the fact that every consumer is different and that their marketing efforts would be better served if they target specific, smaller groups with messages that those consumers would find relevant and lead them to buy something. Companies also hope to gain a deeper understanding of their consumers' preferences and needs with the idea of discovering what each segment finds most valuable to more accurately tailor marketing materials toward that segment.

 

By enabling businesses to target specific groups of consumers, a consumer segmentation model allows for the effective allocation of marketing resources and the maximization of cross- and up-selling opportunities. When a group of consumers is sent personalized messages as part of a marketing mix that is designed around their needs, it's easier for companies to send those consumers special offers meant to encourage them to buy more products. Consumer segmentation can also improve customer service and also leads to customer loyalty and retention. As a by-product of its personalized nature, marketing materials sent out using consumer segmentation tend to be more valued and appreciated by the consumer who receives them as opposed to impersonal brand messaging that doesn't acknowledge purchase history or any kind of consumer relationship.

 

How to get started with consumer segmentation?

 

If you are just getting started with consumer segmentation we advise you to try something that has a potential to drive the best results with the least resources accomplished in the shortest period of time. The fool-proof way to get you started with consumer segmentation is by dividing the market based on gender. You don’t need to capture any additional data besides what you already collected. All you need is the first name of your prospects and a playbook with the initiatives that you can potentially test.

 

Collecting the consumer’s name is as easy as 1-2-3.

Once you have collected the name of the consumer, you can simply use a name gender database to determine what the consumer’s gender is. The most extensive list, by far, of names by gender that you can find, is namegenderpro.com. This database collected over 177,000 unique first names by gender from publicly available data sources such as the United States Census and social media sites. With more than 90% reliability, simply match the name in your database with the site’s name gender database to identify the gender of your consumers so you could create targeted marketing campaigns

 

Maximize the technique.

When you have identified your consumer’s gender, all you need to do is to take full advantage of this consumer data. By downloading the “Marketer’s Ultimate Guide to Gender-Based Consumer Segmentation” from Amazon (for only $.99), which includes a comprehensive list of different gender-based marketing initiatives that its author has tested and successfully applied to various business models, from SaaS to e-commerce to online publishing, which will serve as your step-by-step guide in making the most out of gender-based consumer segmentation.

 

Gender-based consumer segmentation is the easiest way to boost your marketing and increase your conversion rate by over 30% overnight. Consumer segmentation has been underutilized for many years and has only emerged as a mainstream online marketing technique is the past few years. What are you waiting for? Be one of the pioneers of employing this technique and make the most out of it!