It’s time to supercharge your marketing (and re-marketing) with personalized content. Name Gender Pro is here to help you make that happen. Here is a quick overview of our three packages:
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What’s the secret ingredient for a successful marketing campaign? Is it about being everywhere at once? Or maybe it’s about being clever with your words? If you look at the data, you’ll see that the key to effectively marketing to today’s consumers is all about personalization.
The content you create for your ads, blogs, articles and emails need to be personalized so that your target audience connects with your message. This is easier to do when you have data to base your research off of.
If you’re like most business owners and marketers, you’re building your content strategies around metrics like age, location, job title, and gender. But few are really delving deeper into the demographics to learn more about their audience, with the intent of personalizing their content even further.
Should your content for women be the same as it is for your male customers? Obviously not – but why? Data tells us, men and women, shoppers vary greatly across industries. This makes it even more necessary to know what gender your customers and prospects are.
When you take into account the gender of your audience, you’ll find that their interactions with your content will differ. For instance, for email marketing, men are found to open their emails more often than women. However, women spend more time opening up emails than men (between 10am and 9pm). Info like this is highly essential for planning out your email marketing campaigns.
This has become even more prevalent, thanks to a large amount of data we now have access to today. For example, female shoppers:
Women are quickly growing in purchasing power, and will soon hold more jobs than their male counterparts. Brands and marketers that sell products and services to both sexes, should heavily consider personalizing their content for both sides. Women already make up 60 percent of Internet sales. Knowing who you’re talking to in your emails, blogs, ads and other content will strengthen your message and potentially boost conversion rates.