How to Target Female Consumers — 4 Effective Case Studies
Have you tried to market your products or services to women but your efforts fell flat? Will your brand’s revenue improve remarkably by marketing to women? Do you find marketing to women complicated and challenging? Unlike marketing to men, targeting female consumers is a different ball game. In the United States, women may make up 50% of the population. But they monopolize 70% — 80% of all consumer purchasing decisions. With 94% of women between the ages of 15–35 spending over an hour
Gender Marketing Strategies That Work
Love it or loathe it, gender based marketing is here to stay. Simply because gender marketing strategies have been tried and tested, and its results speak volumes of its efficacy. Advertisers may preach that they are gender-neutral and do not perpetuate gender stereotypes in their commercials. But truth be told, baby products and household cleaner advertisements continue to be a mainstay targeting women exclusively. According to the Kantar Link Ad Test conducted in 2018, an astounding 98 per
