Every marketer dreams of developing a strategy that suits both their male and female customers. However, in order to appease your audience, you first have to learn everything you can about them. All types of data is being collected about consumers, allowing brands and marketing experts to properly target their prospects at the best times, on the right channels and using the right language.
But what’s more telling about consumers is their gender. The psyche of the male and female shopper is something you don’t want to overlook when creating your marketing collateral. Once you understand the differences between most men and women consumers, you can make more informed decisions about the content and ads you create. But one thing that’s plaguing marketers is not knowing whether certain customers are a male or female based solely on his or her name.
Unfortunately, names aren’t always identifiable, since some people have unisex names. Thankfully, there is a way to find out, such as by using a gender checker like Name Gender Pro. A name gender check is quick and easy when you have the right database to use. Name Gender Pro consists of over 177,000 names (collected from the US, CA, UK, AU and NZ), enabling you to quickly cross-reference your own database to determine male and female names.
But before going into that, let’s review the differences between men and women shoppers.
Over the years, gender marketing has become a big deal because science has proven that the way men and women think are indeed different and it affects how they shop. It all began a little before the turn of the century when marketers decided to approach their strategies with an emphasis on gender.
It was found that men and women were looking for better shopping experiences, which lead to marketers researching how to appease their customers’ demand. Here’s what they found.
The purchasing behavior of men and women are widely different, with most men going in for the purchase, while women browse before committing. This pattern was seen across cultures and regions, which brought about this conclusion. The same is true for internet shoppers – men tend to target specific products and have a general idea of what they’re looking for, while women like to shop their options and sometimes end up purchasing something other than what they initially intended to buy. It seems majority of women are about the shopping experience rather than actual consumption.
It’s also true that online women shoppers remain on websites longer than their male counterparts. Both like to hunt for what they’re looking for, but in different ways. Here’s a look at some of the differences between the two genders:
Plenty of research has been for the sake of gender marketing, which is great news for you. The following are the various aspects you want to consider when implementing gender marketing tactics:
Various online retailers have successfully catered to particular gender markets. For instance, we have Stylefruits – on sites like this, you can find products in various colors and sizes – the more options the better. We can also see this being offered in the technology arena, such as with computers.
Amazon is another grand example, but for men. In the past, grooming, cosmetics, and fashion were typically geared towards women. Now, there are categories like “Men’s Grooming” and others that cater specifically to men. They even have guides for how to shave and select fragrances. These pages are presented in an orderly, clear and concise fashion, which is ideal for the male demographic.
You simply can’t put any of this information to use if you don’t know who you’re marketing to. Personalizing your marketing based on gender is an excellent way to increase conversion rates. However, this is sometimes hindered due to lack of information, such as when collecting only names and emails for a newsletter. Knowing the gender of these names isn’t always simple.
This is where a gender checker, such as Name Gender Pro, can come in handy. A quick and seamless name gender check can make a world of difference in your marketing initiatives, whether it’s for ad retargeting, email marketing or content writing. Making the mistake of categorizing males as a females and vice versa can be devastating to your campaign.
It’s important to utilize a name gender checker database and the above-mentioned techniques to win over customers and prospects. It’s equally essential to keep an eye on trends and research revolving around gender marketing.
