The Future of Gender Marketing and Gender-Based Consumer Segmentation
From a marketing standpoint, gender is one of the many important factors that shape consumer behavior and marketing. In this article, we explore how gender specialization influences product pricing and the usage of gender visual codes in marketing. We will also implore trends and brands adopting gender neutrality and the pros and cons of gender neutrality. At the end of this article, one point remains clear. Being gender indifferent in marketing communications can be a major pitfall as custo
Male vs. Female: How to Properly Use Gender Approach Marketing In A Restaurant Business
Did you know that most successful restaurateurs use a gender-based approach to marketing? Unfortunately, many use gender-based marketing on a whim, failing to conduct a detailed analysis before executing. Based on the survey conducted by NameGenderPro.com Consumer Segmentation Research Group, one of the most common reasons why marketers do not adopt a gender-based marketing approach is because 80% of businesses fail to collect gender information as part of their registration funnel. Most of
Gender-Based Consumer Segmentation and Gender Stereotypes
To launch a successful marketing campaign, it is imperative to know your customers and to identify a “killer” marketing hook to entice consumers to “bite the bait”. The “perfect bait” could be one of the many marketing tricks that would appeal to your customers: exclusivity, a limited-time offer, an affordable price, engaging content and many more. Businesses spent millions of dollars and years of testing to perfect their marketing tactics and identify ‘just the right few’ t
Why Marketing to Millenials and Gen Zs is Different
Consumers today are becoming increasingly discerning and demanding, with a growing expectation that each consumer segment should be marketed differently. Businesses today grapple with the challenge of how to market to generations that work and live differently than any other generation prior to it. Ignoring any subtle difference between the Millenials and Gen Z and adopting the same marketing strategies across both segments can be catastrophic to business, resulting in wasted marketing expendit
10 Most Important Email Marketing Lessons for 2019
Email marketing is not standing still — from responsive design to adaptive layout, email marketing is constantly changing. Concepts and approaches that used to perform just a few months ago might not be effective in 2019. How to follow new innovations and make the right choices? How to target and be effective when building your campaigns? Here are ten tips that you can implement in your email marketing strategy to promote and grow your business. 1. Interactive emails
How to Adapt Marketing Strategies to Millennial Consumers
A great example of an advertising campaign that had an opportunity to change the way the millennial audience was targeted is Old Spice’s “The man your man could smell like”. Old Spice, the company that started in 1937, was the biggest name in male grooming products for over 70 years with the famous tagline: “Men wear Old Spice because women like it.” Why having a strategy to target millennial consumer is crucial for your business Old Spice's marketing was simple yet effective until the
Gender Based Marketing and the Science of Influencing Consumer Behavior
There’s an old stat going around that 80% of purchases are women and 3% of creative directors are men. But even if this is an outdated statistic, it shows an accurate picture of brands not adequately connecting with their target audience. If your company isn’t already segmenting campaigns to make them personalized, then you’re leaving money on the table. Your competitors are likely already using various pieces of data to improve their marketing. This includes targeting prospects
Gender Based Marketing 101 – How To Effectively Use Gender Marketing Without Stereotyping
Write down a list of ways you can improve your marketing campaign. Does gender marketing make it to the list? If not, you are like many companies that under-estimating the power of gender based marketing segmentation. Appearances Can Be Deceiving Before considering behavioral features in the process of buying of each gender, it is worth keeping in mind the known external features of the product. There are many products belonging to the category of "unisex", but gradually t
The Art and Science Of Gender Based Marketing Segmentation
The term gender marketing emerged years ago as result of fundamental consideration of markets from the point of view of women and male consumers. The fact that this approach requires more and more attention is confirmed by studies. In 2009, the Boston Consulting Group showed that 64 per cent of all private consumption and investment decisions were made by women worldwide. Market Segmentation Everything is divided: from sports equipment to soap, shampoos, shower gels and sha
How To Benefit Your Business And Consumers From The Hidden Power Of Gender Marketing
The theme of gender is one of the most controversial. Whether you adhere to the traditionalist view of gender roles, advocate gender neutrality or promote the ideas of radical feminism, there will always be those who disagree with you and are ready to argue about this until hoarse. From the point of view of sociology, politics or religion, this is perhaps the problem. But in terms of marketing, this is just one of many factors that shape consumer behavior. And this factor, as if the marketer did
